Privacy policy

August 2023

The website available at https://walkmeguide.com/, including any of its subdomains or sections (the “Website”) and any of the mobile applications linked to the Website (“Applications”) are operated by WALKME MOBILE SOLUTIONS, LDA. (WALKME”).

This Privacy Policy deals with the processing of Website and Applications users’ personal data by WALKME as part of the services provided through the Website and the Applications (“Services”).

By accessing and using the Website or the download or use of the Applications, it is understood that the user has read and agreed to the terms of this Privacy Policy. The date at the beginning of this Privacy Policy refers to the latest update of this Privacy Policy, which will be applicable from the date of publication. Thus WALKME recommends that this Privacy Policy is reviewed on a regular basis by the user.

Some of the Services provided through the Website or of the Applications may be subject to specific privacy policies that will complement or, if in conflict with this Privacy Policy, supersede the terms of this Privacy Policy. The user will accept any specific privacy policies that may apply before the provision of such service commences.

Additionally, access and use of the Website, and download and use of the Applications and Services are subject to the Terms of Use.


Purposes of the processing of personal data

WALKME processes personal data collected through the Services for the purpose of managing the Website and the Applications and also for providing or improving the provision of Services, including emailing about the Service, the content accessed by the User or with information about the Service, the Website or Applications.

Categories of personal data processed

Personal data that can be collected at the time of registration of the user or afterwards, are the following:

  • Nickname (mandatory).
  • Password (mandatory).
  • Email address (mandatory).
  • User’s location.
  • Units of measure.
  • Privacy settings.

WALKME does not collect the age or the date of birth of its users. Accordingly, there is no specific processing of minor’s personal data. WALKME is only addressed to users above 16 years old. If the user is under age he should not register on WALKME.

If the user wishes to use the Services which include location features, such as following a trail or of a point of interest or the navigation through a downloaded trail, the Services may imply the processing of the location of the user, which will be used for the purposes established hereunder and to allow or improve the Service.

Processing through the Contact form

Any information received from WALKME in the Contact form available in the Website will only be used with the purpose of solving queries, suggestions or claims sent from the users in the Website.

Legal basis for processing personal data

The legal basis for processing the user’s personal data is the contractual relationship for the rendering of Services or when appropriate, the fulfillment of the user’s request, as well as the legitimate interest of WALKME in offering the Services in the different channels where the trails may be published and in informing about news on the Service offered to users registered that have not rejected the receipt of this information.

Period for the processing of personal data

Personal data will be stored during the period required for the compliance with the purpose for which the data was collected and, afterwards, during the periods required by applicable regulations.

Request personal data to be deleted

We’re committed to respecting your privacy. If you wish to delete your stored personal data, you have several options. You can use the ‘Delete Account’ button in the app settings, send us an email, or fill this form.

Once we check and confirm your request, we’ll delete your data. This usually happens within 48 hours, in line with legal requirements.


The Website uses cookies to facilitate and customize user navigation through the Website.

A cookie is a small piece of text that web sites you visit send to the browser to allow the web site to remember information about your visit. WALKME uses cookies to remember preferences such as your language, increasing the relevance of the ads you see, count the number of visitors on pages or allow you to log in to download content and access your personal space. WALKME uses cookies to remember preferences such as your language, increasing the relevance of the ads you see, count the number of visitors on pages or allow you to log in to download content and access your personal space.

WALKME cookies help provide additional functionality to the Website and help WALKME analyze the Website usage more accurately. For instance, the Website may set a cookie on the user’s browser that prevents the user from having to remember and then enter a password more than once during a visit to the Website. On most web browsers, users will find a “help” section on the toolbar. WALKME refers to this section for information on how to receive notification when receiving a new cookie and how to turn cookies off. WALKME informs users that allowing the use of cookies by their browser will permit users to take advantage of some of the Website’s features.

What kind of cookies uses WALKME?

We use our own cookies with the sole purpose of providing you an enjoyable navigation such as remembering the language in which you prefer to browse the site or session information to allow you access your personal space on WALKME.

WALKME does not use its own cookies with advertising purposes, nor to associate browsing data with individuals that have not been previously identified.

We also use third party cookies, Google Analytics and Google AdSense

Third parties advertising on the Website could use cookies or ‘web beacons’ for which WALKME would not be responsible and which would not be governed by this Privacy Policy, so it is the responsibility of the user to set the options in his/her browser in order that cookies are only used according to his/her own preferences.

Google Analytics cookies are statistical means to measure web traffic to help us learn what pages are most visited and allow us to identify which parts of the site we need to improve. Google has detailed and updated information on these cookies.

We also use Google AdSense to display ads on some pages at WALKME. Google AdSense cookies have the primary objective of showing ads relevant and of interest to the user. For further information on AdSense cookies visit: https://policies.google.com/technologies/ads?hl=en

This Website also has access to the IP address with which each user accesses the Website (including any access from the Applications). The IP address with which each user accesses the Website may be different each time. Additionally, different users can share a single IP address.

Even though WALKME does not and will not attempt to associate the IP address with specific individuals, accessing IP addresses could be regarded as a processing of personal data given the possibility to identify the individual to which an IP address is associated (more a theoretical than an actual possibility). Consequently, according to the applicable data protection law, this Privacy Policy will apply.

How to disable cookies in your browser

Browsers allow you to configure the acceptance or rejection of cookies. These settings depend on each browser but you can usually find them in the “Options” or ” Preferences” on the browser’s main menu.


The way the Services work implies that part of the information provided by the users will be available to other Website users through the Website or the Applications. Such other users with access to that information could be located anywhere in the world. Users should refrain from providing information during the registration process which they do not want to make available to other users. Providing such additional information is not a requirement for using the Services. Users may, at any time, modify or delete this information (except for the email address). However, WALKME will not publish users’ email.

Some of the above entities may be located outside the European Economic Area, in countries that do not have equivalent data protection legislation, although proper guarantees will be required to assure that your personal data is protected at any time according to applicable regulations.


WALKME guarantees the exercise of the rights of access, rectification, suppression, limitation and portability to the processor, as established by applicable regulations.

At any time, any data subject who intends to exercise any such rights in connection with personal data will be able to do so by accessing the Website or Application.

Also, any subject interested on exercising any such rights in connection with personal data should contact WALKME at the address of the data controller included in this Privacy Policy or the following email address: [email protected]., including in the subject a clear reference to the right he/she intends to exercise and addressing the email to the attention of WALKME.

WALKME shall answer the request in all cases, regardless of whether or not there is personal data of the particular data subject within its personal data filing systems. If the request does not comply with the requirements above, WALKME shall request the data subject to provide the necessary additional information.


The processing of personal data by WALKME is governed by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.

WALKME, the data controller, is registered in the Commercial Registry of Portugal, with tax number 510812112 and its offices are located at CentroMar, SALA 52, Funchal – Portugal,. WALKME may be contacted in the following email address: [email protected].